troistre 002 · Korean edition
플로럴 이코노믹스
Calculating a flower shop’s money and time on your own terms
About this book
Written by a floral design teacher who went on to run a retail flower shop, this guide for prospective owners looks back on the choices the author learned to make while running it. Parts One to Four cover customers’ standards, pricing and expenses, the working day that never shows in photographs, and the people you work with and your own health.
Part Five poses the questions to answer before opening, and the book ends with eight worksheets, the last of them a filled-in example, for setting down your own shop’s conditions: the working day you want, the money to spend on opening and the money to keep in reserve, costings that account for discarded flowers, and the time orders take and how you will rest.
For readers
For readers about to sign a shop lease or place a first wholesale order, owners rethinking their prices and preparation time, and floral design students who want to learn the realities of running a shop.
Rights
For translation rights, please write to rights@troistrebook.com. Korean page